Hypnos’ Sustainable Partnerships Wins Awards
As a business that prides itself on working in partnership with its customers, we at Hypnos are delighted to have been recognised as the ‘Best Bed Supplier 2022’ by the readers of Furniture News, as well as the ‘Best Bed Manufacturer (Upmarket)’ by the readers of Interiors Monthly.
“To be nominated in this way means a great deal to the whole team at Hypnos” comments Hypnos CEO James Keen. “We’ve worked hard to deliver on our promises and thank all the readers for their support. In the past year we have continued to create forward-thinking products and initiatives that meet the ever-evolving needs of interior designers and their consumers, particularly the eco-conscious.”
As innovators within sustainable bed manufacturing, and winners of the NBF’s first Sustainability Award in 2021, interior designers, retailers and consumers are responding well to Hypnos’ collaborative partnerships with farmers and producers.
Hypnos recently teamed up with the John Lewis Partnership to launch a mattress range using wool from sheep farmers that supplied its sister brand, Waitrose. The initiative highlighted the plight of the British wool industry and ensured farmers were paid a fair price for their wool. Waitrose’s ‘Sheep to Sleep’ campaign went on to win the Sustainability Initiative of the Year in the Grocer Gold Awards 2022. Hypnos also collaborated closely with John Lewis to develop its own brand Classic Eco Collection 1200 Pocket Spring mattress, which was awarded the Best Wool-Free Mattress Award in PETA’s 2022 Vegan Homeware Awards.
James comments: “We pride ourselves on working in close partnership with our customers to provide them with solutions to meet the demands of their consumers.
“We create comfortable beds made from responsibly sourced, sustainable materials, offering true comfort with integrity, and by collaborating with certified suppliers such as The Woolkeepers®, Better Cotton Initiative, CottonConnect, and many others, Hypnos goes beyond carbon neutrality to ensure that the wellbeing of both consumers and the planet remains at the centre of the business.”
The recently launched GOTS and Soil Association Certification certified luxury collection, Origins Organic, is endorsed by the Eden Project, which is Hypnos’ sustainability and charity partner, helping Hypnos to engage colleagues, support local communities, encourage sustainable living, education, conservation and responsible eco-friendly product design. As part of the partnership, a charitable donation from the sale of each mattress from the Origins Organic Collection will be made to the Eden Project.
“It’s an exciting time for Hypnos and we look forward to demonstrating our commitment to sustainable, comfortable sleep further at the Autumn shows.”