Hypnos logo
Collections Bedding Inspiration Sustainability
Sustainability Product News

Take A Glimpse At The Future With Hypnos’ ‘Project Zero’ Concept Bed

Leading bed industry innovators and pioneers in sustainability, Hypnos, revealed Project Zero, its new ground-breaking carbon-negative concept bed, at this year’s The Bed Show.


The innovative concept bed was designed to the PAS 2050 framework by Hypnos’ Sustainable Development team as part of the company’s pledge to go beyond neutralising its carbon footprint and instead actively helping to regenerate the planet by manufacturing mattresses which remove carbon dioxide from the atmosphere. This design means the bed helps to counter greenhouse emissions.

Leading the industry in re-shaping the future of circular bed design, each material featured in the Project Zero concept bed has been carefully considered for its carbon footprint – from growing and processing, to transportation, to assembly and packaging. The concept bed contains only low carbon materials that are chemical-free and fully recyclable at the end of their life, such as FSC certified natural latex.

Richard Naylor, Group Sustainable Development Director of Hypnos, commented: “At Hypnos, we believe that sleep shouldn’t cost the Earth, which is why we’re pushing the boundaries of bed design for the benefit of the world around us.

“Our Project Zero concept bed is part of our ongoing mission to inspire everybody to sleep sustainably. Featuring a springless core made with responsive plant-based materials, that actually sequest carbon as they grow, it uses recycled natural fibres wrapped in a sustainable cotton, chemical-free fabric.

“We’re committed to taking our philosophy on luxurious sleep, sustainability, and decarbonisation to the next level by achieving Net Zero by 2030. This ongoing project is a step towards this.”

Project Zero has inspired initiatives with natural plant-based fibres with new social enterprises and standards for the next generation of Hypnos mattresses: the Pillowtop Origins Collection and the Luxury No Turn Origins Collection and will be available on shop floors from December.

From the development of 100% recyclable beds and sugarcane-based packaging, to the use of organic materials through its trailblazing partnership with the Soil Association Certification, Hypnos are industry leaders when it comes to matters of sustainability.