Mason & Fifth Expands to Westbourne Park: Redefining Flexible Stays in the UK

Mason & Fifth Westbourne Park: A Life Well-Lived in London’s Most Ambitious Flexible Stay

Building on the success of their boutique guesthouses and residences in Primrose Hill and Bermondsey, Mason & Fifth’s newest building in Westbourne Park offers a distinctive take on flexible stays in the UK.

Mason & Fifth, Westbourne Park redefines urban hospitality with 332 design-led private studios, wellness amenities, a rooftop lounge, cultural programming, a music studio, and a new restaurant, Canal, from the team behind Crispin and Bistro Freddie.

Located on the site of the former headquarters of the London Taxi Drivers’ Association, Mason & Fifth, Westbourne Park inherits a wealth of history and culture and is set to breathe new life into the area for the benefit of the local community and visitors alike.

“At Mason & Fifth, we wanted our guests to feel truly at home and that starts with the bed. Partnering with Hypnos allowed us to create a sleep experience that is both luxurious and sustainable. It’s a brand that aligns with our ethos and our ambition.”

Ben Prevezer, Co-Founder, Mason & Fifth

More than a place to stay, it’s a living, breathing community designed to support wellness, creativity, and connection. So, when this lifestyle hospitality brand set out to create its largest and most ambitious location yet, it needed partners who shared its values of comfort, sustainability, and conscious design.

As sleep quality is a cornerstone of guest wellbeing, it was crucial for Mason & Fifth to provide an exceptional sleep experience that balances durability with comfort. The selection of Hypnos reflects Mason & Fifth’s commitment to working with local, sustainability-minded brands that focus on product longevity, wellness, and elevated guest experiences.

At the heart of every studio is the promise of restorative sleep. Each Hypnos hospitality specification mattress is hand-crafted in the UK using responsibly sourced materials and designed to meet the rigorous demands of short and long-stay use.

This collaboration is grounded in a shared vision of responsible luxury. Hypnos is certified Silver by Ecovadis and carbon neutral since 2011 through the Planet Mark, all mattresses are made in Buckinghamshire, England, have a transparent supply chain and are recyclable. This echoes Mason & Fifth’s philosophy of “a life well-lived”, which is evident in everything from the in-house wellness concept The Grounding, to its partnerships with local makers and creatives.

Hypnos mattresses are paired with natural, breathable bed linens in each studio, enhancing the sleep experience for guests who value sustainability and style in equal measure.

“Hypnos is proud to be part of a hospitality concept that is pushing boundaries - not just in flexibility and design, but in the value it places on rest, rejuvenation, and responsibility."

David Baldry, Hypnos Group Managing Director

Westbourne Park is also home to Mason & Fifth’s first dedicated creative workspace, Meadow, with flexible memberships and affordable options for local charities and community groups. The brand’s network of collaborators includes Colours of Arley, Hoodmor, Goldfinger, Kana, Jazzie B, and Planet Good Earth - showcasing sustainable, independent goods.

“Mason & Fifth, Westbourne Park is our most ambitious project to date and also London’s first fully flexible accommodation of this calibre. We have taken all the elements of what we feel makes up a life well-lived – wellness, sustainability, community, and culture – to offer a perfectly blended experience for Londoners and global citizens in this thriving neighbourhood.”

Ben Prevezer, Co-Founder, Mason & Fifth