Hypnos logo
Collections Bedding Inspiration Sustainability
Company News

Hypnos creates a legacy for the future with a £1.4m investment

Hypnos is unique in the furniture industry, with over 120 years of British bedmaking legacy under single ownership, we are passionate about protecting the skills, quality and craftsmanship expected from our coveted luxury products and brand.  

Hypnos at IFS.png

It’s an exciting time for the business as it celebrates special landmark anniversaries with successful launches with new and existing customers, a brand new website, and the introduction of key mattress collections including Legacy and a plant-based mattress collection uniquely created in collaboration with the Eden Project. 

In 2024, the business is spending £1.4m on an improved ERP system to support the brands growth and development, which will help drive operational improvements across the business and improve the service experience for customers.

Hypnos has also appointed a new transport and logistics partner, DFDS, so customers can continue to benefit from a dedicated fleet with the additions of trackable, sustainable, state-of-the-art delivery systems; the partnership includes a new latest generation Volvo EV and charging points on site.

David Baldry, Group Managing Director explains, ‘The last 2 years have been a period of positive change for Hypnos, refocusing the business while developing our capabilities, to create a strong next chapter.’

DFDSVolvoTruck-scaled 2.png

‘This has resulted in a stronger team responsible for driving key improvements across the business, investments in the skills and wellbeing of our people, and resulting in significant increases in manufacturing capacity and efficiency thanks to the team at our wholly-owned Buckinghamshire-based facilities. Retailers will have seen us fulfilling our promises when it comes to developing the services and products they need, made with the high quality handcraftsmanship you’d expect from Hypnos, and supported by reduced lead times.’

‘Our website is delivering for our retailers with an enhanced consumer journey, increased visits and crucially exits targeted to our showroom partners.  We are also committed to sharing more marketing assets with our partners and developing their online and in-store experience.’

‘Last year we made the decision to progress with a significant investment, moving to a latest generation cloud-based solution with our ERP partners, Covalent and IFS, upgrading our IT systems and integrating workflows across all our activities from enquiry to delivery.  By integrating every part of the business, it allows us to work better together, facilitates improved processes and ultimately drive more transparent relationships with our partner customers and suppliers.’

‘The DFDS logistics partnership has been selected as it will enhance our service to retail customers, integrating into our digital journey, and importantly aid us in the next steps of our sustainability journey. Together we can track and actively reduce the carbon footprint of our delivery fleet through strategic planning and a switch to more sustainable fuel types including renewable bio-diesel (HVO) and electric vehicles.’

‘We are passionate about building on our reputation for comfortable beds that enhance the wellbeing of people and the planet. Our partnerships are key to success and future successes, and we are committed working with those who share our values.’