Hypnos at Las Vegas Market with the Launch of the Whole Sleep Wool Series

Las Vegas Market is the premier West Coast marketplace bringing wholesale buyers and sellers to experience the latest in furniture, home décor and gift products. This January, Hypnos is took centre stage with Paramount Sleep Company, its strategic manufacturing partner in the USA for over 10 years. The fourth generation, family-owned Paramount Sleep Company celebrated its 90th year at the Las Vegas Market and shares Hypnos’ values of integrity, innovation and craftmanship.

The four-day event saw the launch of the Hypnos Whole Sleep Wool Series, a luxurious collection of pocket sprung mattresses inspired by British mattress design and style, reimagined for the American market.

The mattresses exemplify Hypnos’ approach to handcrafting mattresses from natural and responsibly sourced materials. Just like it’s British counterparts, the wool used is ethically sourced through the Woolkeepers® and includes British wool from assured farms. The Whole Sleep Wool Series mattresses also feature GOLS-certified organic latex, horsetail, comfort springs and pocket spring support, tailored with hand side-stitching for edge-to-edge support and is available in a range of comfort options.

Through its partnership with the Woolkeepers®, Hypnos guarantees that the traceable wool fleeces have been grown responsibly, the animals have been looked after and that the farming communities are fairly rewarded for meeting global farm assurance standards including animal welfare, land management and biodiversity requirements.

“I’m delighted to be celebrating 90-years of craftmanship with Paramount Sleep Company at Las Vegas Market with the launch of our Hypnos Whole Sleep Wool Series mattresses,” said James Keen, Hypnos CEO. “For a decade we’ve been working successfully with the team at Paramount to create Hypnos mattresses to meet the particular needs of US consumers and establish our great British brand as a marque of quality and integrity.”

Group Managing Director David Baldry attended the 4 day event and visited stores across the region. “The results of our efforts speak volumes, and we are now enjoying strong sales within the country. Hypnos mattresses feature in some of America’s most famous retailers, including New York’s Bloomingdales department store. Our heritage as a historic British brand and Royal Warrant holder has proven to be an appealing proposition that has no doubt helped our growth.” 

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About Paramount Sleep Company®

Paramount Sleep Company is a fourth-generation, family-owned mattress manufacturer based in Norfolk, Va. For 90 years, the company has remained one of the industry’s premier suppliers of high-quality luxury mattress sleep systems.