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Vision and Values

The Hypnos Way

The Hypnos Way builds on our brand promise and commitment to craft the most comfortable beds in the world.

The Hypnos Way provides a strategic framework for our business, with the vision, mission and core values designed to harness the energy of our employees, providing them with a source of inspiration and motivation, whilst setting a clear purpose and future direction.


To be the world's most sustainable and aspirational sleep brand.


To help everyone sleep well, sustainably designing and making stylish, handcrafted beds and mattresses.

Core Values

  • Customer obsessed - Try our best to meet the highest customer expectations in us as a business, in our products and with a sense of urgency that makes the customer feel central to our activities.
  • Sustainable innovation - Be masters of our skills and processes, create better ways, find sustainable solutions, push the boundaries.
  • Responsibility - Provide safe, reliable and leading environmentally friendly operations for our people, their families, our customers and the communities in which we operate.
  • Integrity - Adopt ethical business dealings. Do what is right, say what you mean, do what you say, earn trust and treat others with respect.

With our core values of responsibility and integrity at the front of our minds we recognise an unfortunate truth that forms of slavery still exist in the world which degrades humanity and oppresses millions. We cannot eradicate this vile practice ourselves but we recognise our responsibility to ensure, as far as we can, that this practice does not take place in our organisation or in our supply chain. Our Modern Slavery Statement sets out the steps that we have taken to eliminate, as far as possible, the risk of modern slavery and human trafficking taking place.


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